Marketing Campaign

New Jersey Lottery’s longtime Pick 6 game was revamped in 2014 to give players a chance to win an extra payout. The game’s new name became Pick 6 Xtra.

I designed a logo for this new version of the game that resembles the original and remains consistent with Pick 3 and Pick 4, but showcases the exciting, new opportunity to win more cash. The point of sales materials are intended to alert and educate consumers about the new twist on an old favorite.